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Event Marketing

Master’s degree program University Degree of the 2ndstage


The mission of the Master’s degree program is toprepare highly skilled professionals in the area of Event Marketing.

The aim is in-depth training of marketing specialists in an absolutely new area of Marketing – Brand promotion through event organization in both internal and external marketing environment. The program is based on the concept of event organization as the main integral part of the marketing communications in competitive marketing environment. The event is regarded as a means to achieve a product’s or service’s marketing objectives.Emphasis is on Event Marketing in different areas, cross-cultural peculiarities of event organization,business protocol role, public relations, advertising etc. The program provides students with professional knowledge and analytic skills based on the understanding of strategic and organizational context of all the marketing communications used by the enterprise so as to develop an event fully integrated into the marketing communications. The unique element of the program is the development of deep professional knowledge needed to devise creative event concepts and to apply these concepts to brand promotion. The program is aimed at teaching the principles of success in different types of events, which contributes to the brand promotion and constitutes a universal tool of changes in both internal and external marketing environment of the enterprise. The program provides for a wide range of multicultural authentic material, in particular cases of leading world and domestic brands presented in English. This is the first and the only Master’s program of the post-Soviet period in Belarus and one of the first programs on Event Marketing in Europe. Another unique feature of the program is its applied character. The course is taught in English for full-time and part-time students with elements of distant education. Students also have a choice of disciplines according to their professional interest.

Compulsory Courses

Hours

Credits

IT in Economy and Management

108

3

Microeconomics (advanced level)

68

2

Macroeconomics (advanced level)

108

3

Econometrics (Advanced level)

72

2

Relationship Marketing

136

3,5

Strategic Marketing

136

3,5

General Event Marketing

66

2

Holistic Marketing

136

3,5

Event Marketing Characteristics in Variable Application/ Event Marketing Services

48

1

Optional courses:

 

 

Event Marketing Cross-cultural Communication/International Communication

136

3,5

Business Protocol: Cases and Analysis/Professional Communication in the Sphere of Communicative Design

56

1

Project Management/Event Management

66

2

 

1136

60

Contacts
Program Director

The Department of Cross-cultural Economic Communication
Room 206 Building 2, Partizanski Av. 26, Minsk, 220070
Telephone number: +375-17 2097911
E-mail: kmek@bseu.by


Institute of Masters programs

Partizanski Ave., 16A, Room 3A/7, Minsk 220070
Telephone number: +375-17-209-88-71
E-mail:magistr@bseu.by
berezovskaya@bseu.by -Deputy Director of the IMP, Sveta Berezovskaya

Admission process

 

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