Shock advertising: is it effective?

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/100922

Title:	Shock advertising: is it effective?
Authors:	Zaharenko, A. Markevich, V.
Keywords:	шоковая реклама;маркетинговые стратегии;провокационная реклама;шоковая тактика;provocative advertising
Issue Date:	2023
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Zaharenko, A. Shock advertising: is it effective? / A. Zaharenko, V. Markevich; science tutor L. Vasilevskaya // ECON-2023: World Economy and International Business : abstracts of the First International Student Scientific Conference dedicated to the 90th anniversary of BSEU, Minsk, April 14, 2023 / Belarus State Economic University, etc. – Minsk, 2023. – P. 151-152.
URI:	http://edoc.bseu.by:8080/handle/edoc/100922
Appears in Collections:	2023

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