Nostalgia marketing and its influence on consumer preference

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/67083

Title:	Nostalgia marketing and its influence on consumer preference
Authors:	Kirik, A.
Keywords:	nostalgia;nostalgia marketing;target groups;marketing tools;ностальгический маркетинг
Issue Date:	2017
Publisher:	Белорусский государственный экономический университет
Language:	Английский
Type:	Thesis
Citation:	Kirik, A. Nostalgia marketing and its influence on consumer preference / A. Kirik // ECON - 2017: world economy and international business: abstracts of the 4th interuniversity research student conference, Minsk, April 11, 2017; Ministry of Education of Belarus, Belarus State Economic University. – Issue 2. – Minsk: BSEU, 2017. – P. 64-67.
URI:	http://edoc.bseu.by:8080/handle/edoc/67083
Appears in Collections:	2017

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