The empact of celebrity endorsement on consumer buying behavior

Please use this identifier to cite or link to this item: http://edoc.bseu.by:8080/handle/edoc/79946

Title:	The empact of celebrity endorsement on consumer buying behavior
Authors:	Medvedenko, D. Neusikhina, V.
Keywords:	advertising;celebrity;brand;consumer purchases;потребительские покупки;реклама
Issue Date:	2019
Publisher:	Belarus State Economic University
Language:	Английский
Type:	Article
Citation:	Medvedenko, D. The empact of celebrity endorsement on consumer buying behavior / D. Medvedenko, V. Neusikhina; science tutor L. Bedritskaya // ECON - 2019: world economy and international business: abstracts of the 6th interuniversity research student conference, Minsk, April 12, 2019; Ministry of Education of Belarus, Belarus State Economic University, School of International Economic Relations, School of International Business Communications, Department of Business English. – Minsk, 2019. – P. 99-101.
URI:	http://edoc.bseu.by:8080/handle/edoc/79946
Appears in Collections:	2019

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