Features and competitive advantages:
A feature of the program is the training of specialists who are able to organize, monitor and improve the marketing activities of companies based on the use of marketing and relationship marketing concepts to create a unique competitive positioning of the company, its products and services. Topics of dissertation research are determined on the basis of advanced global trends in the field of marketing science and practice, taking into account the specifics of the Belarusian market. The results of dissertation research undergraduates are published in Belarusian and foreign scientific collections of works, scientific and practical journals, collections of conferences. Teachers of the department of marketing conduct consultations for undergraduates.
Mission:
Training highly qualified specialists in the field of marketing with a high level of scientific and practical knowledge necessary to develop effective marketing strategies in business.
Purpose:
In-depth training of specialists capable of creating an effective set of marketing activities for an informed solution of marketing tasks.
Summary:

This master's program provides for the deepening and expansion of professional knowledge of specialists in the field of marketing to find solutions to marketing tasks of a higher degree of complexity. At the same time undergraduates are granted the right to independently choose disciplines, taking into account their vision of their professional activities in the future.
In the process of training, undergraduates study the scientific and practical marketing experience of companies in various industries and areas of activity and apply theoretical knowledge to create competitive positioning of companies in various target markets.

Head:
Head Department of Marketing, dr. econ. sciences, habilitated doctor of economics, professor Akulich Ivan Lyudvigovich, famous Belarusian scientist, founder of the Belarusian marketing science
http://www.bseu.by/personalpages/Akulich/biography.htm
Lecturers:
Dr. econ. sciences, docent professor of Marketing Department Golubev K.I.
http://www.bseu.by/personalpages/Golubiev/biography.htm
Cand. econ. sciences, docent Poleschuk N.A.
http://www.bseu.by/personalpages/PolieshchukN/biography.htm
Cand. tech. sciences, docent Zenkov V.S.
http://www.bseu.by/personalpages/Zienkov/biography.htm
Cand. econ sciences, docent Krylova E.G.
http://www.bseu.by/personalpages/Krylova/biography.htm
Cand. econ sciences, docent Leshko V.N.
http://www.bseu.by/personalpages/Lieshko/biography.htm
Cand. econ sciences, docent Sverlov A.S.
http://www.bseu.by/personalpages/Svierlov/biography.htm
Cand. econ sciences, docent Dzemchanka  A. Y.  
 http://www.bseu.by/personalpages/Diemchienko/biography.htm

Contacts:

Full time: 1 year
 Extra-mural tuition: 1.5 years
Basic disciplines:
(state component)
State component
Module "Theoretical Economics"

• Microeconomic Analysis and Policy
• Macroeconomic Analysis and Policy

Module "Marketing Theory"

• Marketing and Society
• Innovation Marketing Module
• Marketing Innovation Project

Module "Research work"

• Research Seminar
• Course work

Module "Information Technology Management in Marketing"

• Intellectual data analysis in marketing
• Component of a higher education institution
• Enterprise Marketing

Module Relationship marketing

• Theory and practice of merchandising
• Competitive strategies

Module "Statistical and instrumental methods in economics"

• Quantitative methods of analysis in business
• Optional modules

Module 1 "Marketing Management"

• Brand management
• Controlling
• Marketing management
• Module 2 "Practical marketing"
• Marketing in industries and fields of activity
• Direct marketing
• Marketing of non-profit organizations
• Optional disciplines
• Pedagogy and psychology of higher education
• Additional types of training
• Philosophy and Methodology of Science
• Foreign language
• Basics of Information Technology

Results:
The result of mastering the master's program is the deepening and expansion of the competencies of marketing specialists and graduates of the first stage of higher education in the field of marketing.
Practice locations:
Leading enterprises and organizations of the Republic of Belarus and foreign countries.
Practice program (link)
Spheres of professional activity and place of employment of the master:
Master can work in companies as a top manager, head of marketing services, marketing analyst, marketer.
Graduates:
Graduates work as heads of companies, deputy marketing directors, heads of marketing departments, marketers, marketing analysts, internet marketers.

Admission procedure for international students http://bseu.by/english/admission.htm