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The Faculty of Marketing and Logistics

The Faculty of Marketing and Logistics is one of the most innovative and largest faculties at the Belarusian State Economic University, and is rightly regarded as the faculty for the creative professions of the future in the fields of marketing, advertising, and logistics. Established in 1997, the faculty focuses on strengthening the practical training of specialists, developing professional and academic ties at the national and international levels, fostering fruitful cooperation, and building partnerships with representatives of the real sector of the economy.

Currently, the department has more than 1,700 students enrolled in full-time and part-time programs (both standard and accelerated). The department offers a wide range of opportunities for students to pursue general and specialized higher education in the fields of marketing, advertising, and logistics.

Starting in 2025, all programs will be taught according to new curricula designed to deepen students’ practical skills and incorporate innovative teaching methods. The faculty hosts the following events annually:
- The “GREEN FEST” International Youth Environmental Festival;
- The “Ecology. People. Business” International Scientific and Practical Conference;
- The “M.A.D. Fest” Student Marketing and Advertising Festival;
- The “Future of Logistics” Youth Logistics Forum.

The faculty is headed by Svetlana Nikolaevna Lapina, Ph.D. in Economics and Associate Professor.

Unique features

The Marketing and Logistics Department’s educational program is distinguished by:
– the use of innovative teaching methods and approaches;
– the involvement of professionals from the real economy in the educational process through business meetups, master classes, discussion forums, dialogue sessions, case studies, off-campus lectures, and practical exercises, among other activities;
– organizing large-scale, practice-oriented projects, festivals, forums, conferences, and other significant events for students in the fields of marketing, advertising, and logistics;
– actively involving students in the university’s cultural, research, and athletic life, as well as in charitable and volunteer projects carried out throughout the country.

Since its founding, the faculty has graduated more than 10,000 students who now work in various fields across the Republic of Belarus.

The Faculty includes three departments:

• Marketing;
• Logistics and Pricing Policy;
• Industrial Marketing and Communications.

The departments’ research interests cover the fields of digital marketing and artificial intelligence in business processes, branding, international and ESG marketing, advertising and integrated marketing communications, logistics and procurement, and marketing research and analytics.

MAJORS

Students are trained in three majors:

• “Marketing”; graduates are awarded the qualification “Marketing Specialist. Economist”;
• “Logistics,” with graduates receiving the qualification “Logistics Specialist. Economist”;
• “Advertising,” with graduates receiving the qualification “Advertising Specialist. Economist.”

The “Logistics” and “Advertising” majors do not offer specializations.

The “Marketing” major offers training in the following specializations:

• Business Marketing;
• Industrial Marketing;
• International Marketing.

The faculty offers full-time (4 years), full-distance (5 years), and accelerated (3 years) programs leading to a general higher education degree.

Future career

MAJOR IN “MARKETING

Graduates of the “Marketing” program possess in-depth knowledge, competencies, and professional skills in the fields of marketing, the use of artificial intelligence in marketing, market research, marketing program budgeting, planning and conducting marketing events, organizing advertising and exhibition activities, justifying the feasibility of product launches, designing efficient distribution and logistics systems, developing creative advertising campaigns, devising effective sales promotion strategies, utilizing digital marketing tools, justifying prices for goods and services, and more.

“Marketing in Business” Specialization

As part of the “Marketing in Business” specialization track, graduates gain a high level of proficiency in the theory and practice of modern marketing; methods and techniques for conducting marketing research; the development of strategic marketing plans; marketing and advertising programs; the fundamentals of digital promotion of goods (and services) using search engines and social media; skills in using modern specialized software to create and manage customer interactions; and the ability to develop unique marketing campaigns based on current trends in practical marketing.

Graduates of the “Marketing” program are qualified to work in various sectors of the economy, including specialized marketing organizations that provide marketing consulting services, conduct marketing research, develop marketing plans, and prepare and manage advertising campaigns; branding, event, and social media marketing (SMM) agencies; and marketing and advertising departments of organizations, particularly in the fields of financial technology and digital business.

“International Marketing” Specialization

As part of the “International Marketing” specialization track, the program trains specialists in the field of international marketing management, the study of consumer behavior in foreign markets, global markets, and international law, with an in-depth study of a foreign language through the courses “Professionally Oriented Foreign Language” and “Business Foreign Language.”

Graduates who have completed the “International Marketing” specialization are in demand at ministries and agencies responsible for developing and implementing strategies for Belarusian organizations to enter foreign markets; at joint ventures and foreign companies; in the foreign economic and foreign trade departments of organizations actively engaged in exploring new markets; companies focused on developing their export potential and establishing new distribution channels abroad; digital marketing agencies; organizations in the fields of web marketing, e-business, and digital technologies; and innovative enterprises.

“Industrial Marketing” Specialization

The “Industrial Marketing” specialization offers unique opportunities to become a specialist in the field of B2B marketing—a key area focused on developing effective strategies for interaction between business entities—and to become an expert who shapes the future of industrial and consumer markets!

This specialization allows students to:
– explore the specifics of B2B marketing;
– learn how to develop strategies for promoting and positioning products in a business environment;
– learn how to conduct market research and master modern approaches to analysis and forecasting;
– study methods of procurement and sales management, the art of negotiation, and building long-term relationships with clients and partners;
– acquire skills in using integrated marketing communications and internet technologies when working with corporate clients;
– understand how to effectively manage brands and introduce innovations to the market.

Thanks to a wide range of courses (“Sales Management,” “Purchasing Management,” “Marketing Research and Analytics,” “Strategic Marketing,” and others), students gain in-depth knowledge in key areas of industrial marketing, including consumer behavior research, customer relationship management, cost-benefit analysis, and much more.

Graduates of the “Industrial Marketing” specialization are in high demand in management, marketing, sales, procurement, and analytics departments, as well as in customer service departments. They are able to thrive not only in large wholesale and manufacturing companies, but also in consulting firms and marketing agencies.

MAJOR IN “LOGISTICS”

As part of their training in the “Logistics” program, graduates acquire the knowledge and skills to develop transportation plans, ensure the efficient operation of warehouse complexes, organize procurement activities and manage inventory, coordinate the distribution of goods, design supply chains for specific organizations, and ensure their effective functioning. The multifaceted nature of logistics professionals’ work requires the ability to manage material, information, financial, and service flows. Whether a customer receives their goods on time, in full, and in exactly the quality and quantity they need depends on the success of these professionals’ work.

Studying courses such as “Logistics Theory,” “Supply Chain Management,” “Warehouse Logistics,” “Transportation Logistics,” “Multimodal Transportation Technologies,” “Inventory Management,” “Procurement Logistics,” “Distribution Logistics,” “Logistics Management,” “E-commerce,” and “Foreign Language,” among others, enable students to acquire sufficient knowledge and skills and develop the necessary competencies to work in transportation and freight forwarding organizations, customs agencies, logistics centers, and the procurement and sales departments of companies in any industry.

MAJOR IN “ADVERTISING”

The “Advertising” major is one of the most promising among economics-related majors, offering a wide range of courses: from economics and marketing to highly specialized subjects related to modern forms of advertising.
As part of their training in this major, graduates gain specialized knowledge in modern advertising technologies, advertising management, design, online advertising tools, the basics of public relations, and the principles of copywriting, and learn to use graphic design software on a computer.

Students pursuing this major study courses such as “Branding,” “Semiotics,” “Copywriting,” “The Art of Selling,” “Psychology of Advertising,” “Research in Advertising,” “Innovation and Creativity in Advertising,” “Technologies for Producing Advertising Materials,” “Graphic Design,” “Merchandising,” “Media Planning,” “Search and Contextual Advertising,” “Social Media Advertising,” and “Advertising Management.” They learn how to develop and implement advertising campaigns, as well as how to manage advertising products and channels.

In today’s environment, virtually all organizations in the economic, commercial, and social sectors of the Republic of Belarus engage in advertising activities, which creates a high demand for graduates of this program to work as advertising specialists. There are also many specialized entities in the advertising market, such as advertising agencies, event and branding agencies, media sales agencies, and advertising and publishing organizations, all of which require qualified graduates in this field. One of the most attractive career paths for graduates is working in the media—on radio, television, and in online media.

RESEARCH ACTIVITIES AND HUMAN RESOURCES

The faculty’s teaching staff is actively involved in conducting research and contract work in the following areas:
• artificial intelligence in marketing;
• integrated marketing communications;
• marketing research and analytics;
• international marketing;
• services marketing;
• advertising campaign management;
• management of organizations’ procurement and sales activities;
• product assortment management;
• consumer behavior research;
• product market research;
• establishment and development of logistics supply chains;
• assessment of logistics capacity in integrated supply chains;
• supply chain management;
• development and justification of procurement systems;
• justification of inventory levels, etc.

The faculty’s teaching staff participates annually in scientific and practical conferences, business forums, and festivals held in the Republic of Belarus and abroad.

The department’s academic units collaborate with representatives of the professional community, actively establishing partnerships with businesses in the real sector. Branches of major companies in the Republic of Belarus operate within the departments, providing extensive opportunities for all types of internships and subsequent job placement for graduates.

The faculty has created favorable conditions for students to participate in sports, artistic activities, and interest-based clubs. All of this provides a solid foundation for the high-quality training of professionals.

Talented graduates of the Faculty of Marketing and Logistics work at leading domestic organizations as professionals in the fields of marketing, advertising, and logistics, and make a significant contribution to the development of the Belarusian economy.