Home

• Master's Degree Competition
• Masters's degree programs

  english language

  • International Economics and Commercial Diplomacy
  • Business Administration
  • International Accounting
  • Event marketing
  • Economic Psycology
  • International Marketing
  • Financial Support of Business
    in the International Economics
  • State Regulation of National
    and Regional Economy

  russian language

  • Information for prospective students
  • Scientific Research and Development Programs
• Tuition fees
  Admission
  • Admission process
  Educational process
  
  • The internal regulations for students
  • Schedule

"MASTER'S DEGREE IN COMMERCE "

Profiling: E-commerce and digital marketing (delivered in English)
Educational Establishment: Belarus State Economic University
Duration: 1 year (full-time)

The Master’s Program in Commerce (E-commerce and Digital Marketing) equips graduates with advanced competencies required to thrive in the rapidly evolving digital economy. The program focuses on modern commercial models, data-driven decision-making, and digital technologies that transform global trade.
Master's learn to design and manage digital commerce systems, build customer-centric online experiences, and develop marketing strategies aligned with global digital trends. The curriculum integrates theoretical foundations with practical industry insights, guest lectures, and collaboration with practitioners, ensuring full alignment with current business needs.
As part of the courses taught, guest lectures and master classes are organized with practitioners from various fields and industries who are ready to share their valuable knowledge and unique experience.

THIS PROGRAM IS FOR THOSE WHO IS:
–  seeking to develop expertise in e-commerce and digital marketing;
–  interested in digital business transformation;
–  aspiring to upgrade competencies in online commerce, digital channels, and analytical tools;
–  willing to generate and implement innovative ideas using information and communication technologies
–  motivated to become a competitive expert capable of shaping commercial strategies in the digital environment.

WHAT ARE YOUR BENEFITS?   –   upon completion, graduates will be able to:

• understand microeconomic and macroeconomic mechanisms shaping digital markets;
• develop and implement business strategies for digital commerce;
• manage e-commerce business processes and trading platforms;
• apply digital marketing tools for customer acquisition, retention, and value creation;
• use network and cloud technologies to support commercial activities;
• conduct marketing analytics and evaluate KPI performance;
• make evidence-based decisions using advanced analytical and economic methodologies.

PROGRAMME STRUCTURE:
 Core Courses (Government Component):
1.Microeconomic Analysis and Policy. 2.Macroeconomic Analysis and Policy. 3.Business Development Models and Strategies. 4.Commerce in the Digital Economy. 5.Network and Cloud Technologies in Commerce.

Core Courses Supporting the Specialization (University Component):
1.Business Processes of E-commerce. 2.E-commerce Trading Services. 3. Digital Marketing. 4. Logistics in E-commerce.

Optional Modules (Elective Components):

CAREER OPPORTUNITIES. Graduates of the program are prepared for both managerial and analytical roles across digital and traditional industries. Possible career paths include:

TEACHING STAFF
The program is delivered by a team of highly qualified, competent, and reputable scholars of the Belarus State Economic University, each with substantial academic and research experience in commerce, marketing, and digital business. The core faculty includes PhD, Associate Professors: Nadezhda Poleshchuk, Natalya Podobed, Irina Prygun, Irina Urish, Marina Leshchilovskaya, Aleksandr Zapolsky, and Elena Rakova.
All of them are authors of academic monographs, textbooks, peer-reviewed articles, and industry-oriented research projects; many have long-standing teaching experience, recognized expertise in digital marketing, e-commerce, economic analysis, and commercial strategy, as well as active participation in conferences and applied business research. Their professional competence ensures a rigorous, practice-oriented, and internationally relevant educational experience for all program participants.

ADMISSION REQUIREMENTS:
Individuals who have obtained a first-cycle degree (bachelor’s degree) are eligible to apply for admission to the master’s program. Individuals who have obtained a first-cycle degree (bachelor’s degree) in foreign countries must undergo a process of evaluation and recognition of their degree within the Republic at the Department of Document Recognition (BelarusUNIC).
Applicants to the master’s program must submit documents in accordance with the BGEU Master’s Program Admission Procedure (https://www.bseu.by/russian/teaching/magistr/rules-2024.pdf) and take an entrance exam in English.

Error processing SSI file