Features
and competitive advantages:

A special feature of the program is the training of specialists who are able to organize and improve the marketing information system at the enterprise, make sound marketing decisions with the aim of creating a competitive image of the company, its products and services and increasing its economic efficiency in the national and foreign markets. Topics of dissertation research are determined on the basis of current trends in the field of marketing science and practice. The results of dissertation research undergraduates are published in Belarusian and foreign books of scientific articles, scientific and practical journals, books of conferences. Lecturers of the department of marketing conduct consultations for undergraduates. Undergraduates can optionally get a second professional master's degree in Business Administration and Administration at the Baltic International Academy (Riga (Latvia), extra-mural tuition in Russian or English, 3-5 sessions, 12-18 months).

Mission:

Preparation of highly qualified specialists in the field of international marketing, with a high level of knowledge necessary to solve strategic and tactical marketing tasks to improve the competitiveness of companies in foreign markets.

Purpose:

In-depth training of specialists capable of effectively organizing and improving the international marketing activities of an enterprise based on modern marketing concepts.

Summary:

This master's program provides for the expansion of the professional knowledge of specialists in the field of marketing on the basis of an in-depth study of practice-oriented scientific disciplines.
At the same time, undergraduates are granted the right to independently choose disciplines, taking into account their vision of their professional activities in the future. Topics of scientific and practical research undergraduates

correspond to current trends in the field of international marketing and their study is aimed at a reasonable definition and effective solution of marketing problems in foreign markets.

Head:
Cand. econ. sciences, docent Golik V.S., author of more than 80 scientific publications in the field of marketing
http://www.bseu.by/personalpages/Golik/biography.htm

Lecturers:
Dr. econ. sciences, docent professor of Marketing Department Golubev K.I.
http://www.bseu.by/personalpages/Golubiev/biography.htm

Cand. econ. sciences, docent Poleschuk N.A.
http://www.bseu.by/personalpages/PolieshchukN/biography.htm

Cand. tech. sciences, docent Zenkov V.S.
http://www.bseu.by/personalpages/Zienkov/biography.htm

Cand. econ sciences, docent Krylova E.G.
http://www.bseu.by/personalpages/Krylova/biography.htm

Cand. econ sciences, docent Leshko V.N.
http://www.bseu.by/personalpages/Lieshko/biography.htm

Cand. econ sciences, docent Sverlov A.S.
http://www.bseu.by/personalpages/Svierlov/biography.htm

Cand. agricultural sciences, docent Osnovin S.V.

http://bseu.by/personalpages/Osnovin/biography.htm

Contacts:

Full time: 1 year

Extra-mural tuition: 1.5 years

Basic disciplines:
(state component)

State component

Module "Theoretical Economics"

Microeconomic Analysis and Policy

Macroeconomic Analysis and Policy

Module "Marketing Theory"

Marketing and Society

 

Innovation Marketing Module

Marketing Innovation
Project

Module "Research work"

Research Seminar

Course work

Module "Information Technology Management in Marketing"

Intellectual data analysis in marketing

Component of a higher education institution

Module "International Enterprise Marketing"

Global marketing

International marketing communications

Competitive Strategies in the Foreign Market

Module "Statistical and instrumental methods in economics"

Quantitative methods of analysis in business

Optional modules

Module 1 "International Marketing Management"

Branding in the foreign market

Controlling

International Marketing
Management

Module 2 "Practical marketing"

Digital marketing

Direct marketing in the foreign market

Distribution Channel Management

Optional disciplines

Pedagogy and psychology of higher education

Additional types of training

 Philosophy and Methodology of Science

 Foreign language

 Basics of Information Technology

Results:

The result of mastering the master's program is the deepening and expansion of the competencies of marketing specialists and graduates of the first stage of higher education in the field of international marketing.

Practice locations:

Leading enterprises and organizations of the Republic of Belarus and foreign countries.

Practice program (link)

Spheres of professional activity and place of employment of the master:

Master can work in companies as a top manager, head of marketing services, marketing analyst, marketer.

Graduates:

Graduates work as heads of companies, deputy marketing directors, heads of marketing departments, marketers, marketing analysts, internet marketers.

Admission procedure for international students http://bseu.by/english/admission.htm