Marketing Department

The Department of Marketing was created in May 1994. The Department made a great contribution to the development of educational, methodological and personnel support for the new specialty “Marketing” for the Republic of Belarus.

The founder of Belarusian marketing is PhD in Economics, Professor Ivan Akulich, who headed the Department of Marketing from 1994 to January 5, 2021.

The Department of Marketing employs 16 full-time faculty members. Of them: 2 PhD in Economics, professors, 7 candidates of sciences, associate professors, 1 senior lecturer, 4 assistants, 2 trainee educators.

The head of the department is Vadim Golik, Candidate of Economic Sciences, Associate Professor.

Specialties

The Department prepare specialists in general and advanced higher education.

General higher education in specialty 6-05-0412-04 “Marketing” is represented by the following specializations:
“Marketing in Business” (Russian);
“International Marketing” (Russian language);
"International Marketing" (English).
Advanced higher education (master's degree) in the specialty 7-06-0412-04 “Marketing” is represented by the following specializations:
“Marketing and market analytics” (in Russian);
"International Marketing" (in English).
Postgraduate studies (Russian, English languages) and Doctoral studies in the Specialty 08.00.05 – economics and management of the national economy.

Educational activities

For the 2025/2026 academic year, it is planned to include new academic disciplines in the curricula of general and advanced higher education, in particular, “Artificial Intelligence in Marketing”, “Chinese Language”, etc.

Academic disciplines of general higher education assigned to the Department of Marketing in the 2024/2025 academic year:
1. Brand identity
2. Internet marketing
3. Marketing
4. Marketing in the bank
5. Marketing in industry
6. Marketing in trade
7. Marketing in e-business
8. Relationship Marketing
9. Marketing of non-profit organizations
10. Marketing of services
11. Marketing research in trade
12. International marketing
13. Intercultural communications
14. Marketing Basics
15. Consumer behavior
16. Consumer behavior in foreign markets
17. Strategic Marketing
18. Marketing theory
19. Quality management
20. Customer Experience Management
21. Marketing management
22. International Marketing Management
23. Pricing policy in foreign markets

Academic disciplines of advanced higher education (master's degree):
1. Microeconomic Analysis and Policy
2. Macroeconomic analysis and policy
3. Marketing and Society
4. Marketing of Innovation Project
5. Intelligent data analysis in Marketing
6. Research Seminar
7. Global marketing
8. International Strategic marketing
9. E-commerce
10. Digital Marketing
11. Relationship marketing
12. Global brand management
13. Marketing Analytics
14. Holistic Marketing
15. Intercultural Marketing Communications
16. Event Marketing
17. Logistics
18. Philosophy and Methodology of Science
19. Basics of Information Technologies
20. Psychotechnologies in innovation management
21. Quantitative methods of analysis in business

Educational and educational publications and complexes

INRTU students are being trained using distance technologies as part of an experimental project "Joint educational program of the Educational Institution "Belarus State Economic University" (Republic of Belarus) and the Federal State Budgetary Educational Institution of Higher Education "Irkutsk National Research Technical University" (Russian Federation) with the issuance of two bachelor's degrees.

Research work

The main scientific research directions of the department:

The team of the Department carries out research topics. The department pays great attention to the training of postgraduate students, applicants and doctoral candidates. Over 50 scientific papers are published annually in scientific and practical journals, collections of scientific papers, conference proceedings, etc. The teaching staff of the department takes part in international conferences, particularly those held in the Russian Federation, Uzbekistan, and Turkmenistan.

The Department of Marketing organizes scientific and practical events:

- international scientific and practical conference “Ecology. Human. Business" (IV Youth Environmental Festival "Green Fest", November);
Invited practitioners conduct classes for students;
- scientific and methodological seminar dedicated to Science Day, “Trends in Marketing” with the participation of faculty, doctoral students, graduate students, undergraduates, practitioners, students (January);
- discussion panel within the framework of the International Scientific and Practical Conference “Economic Growth of the Republic of Belarus: Globalization, Innovation, Sustainability” (BSEU, Minsk) (May);

The department has a student research laboratory “Search”.

Key areas of scientific work for 2025: development of marketing concepts in the practical activities of organizations, marketing research, digital marketing and the use of artificial intelligence in marketing.
Branches of the Department of Marketing are organized within the framework of cooperation with UE “Coca-Cola Beverages Belarus” and OJSC “Institute BELORGSTANKINPROM”.

The Department coordinates the cooperation agreement between the Chinese Belarusian joint-stock company "Industrial Park Development Company" and the educational institution "Belarus State Economic University".
Organizations for graduate placement are represented in various fields of business: marketing and advertising agencies; digital marketing agencies; e-commerce companies; IT companies; wholesale and retail trade enterprises; large industrial enterprises; fintech; banks, etc.

The scientific and pedagogical school of marketing is headed by PhD in Economics, Professor, Professor of the Department of Marketing Yuri Enin.

Under the scientific guidance of the head of the department of marketing, Golik V. A collection of scientific papers “Management and Marketing: Experience and Problems” is published annually.

To promote scientific knowledge in 2024, a collection of scientific works “Management and Marketing: Experience and Problems” was prepared in collaboration with Irkutsk National Research Technical University (Russian Federation), the Center for the Study of Productive Forces and Natural Resources of Georgia named after I. Jordania of the Georgian Technical University (Georgia), the University of Science and Technology (Republic of Uzbekistan).  The collection presents scientific works of foreign authors from the Russian Federation, China, and Uzbekistan.

Main events of the scientific and pedagogical school of marketing in 2025.

Book publications (in Russian):

  1. Akulich, I. L. Marketing: a textbook for students of higher education institutions in economic specialties / I. L. Akulich. – Minsk: BSEU, 2020.
  2. Akulich, I. L. International marketing: a textbook for university students in economics. specialist. / I. L. Akulich. - Minsk: Tetralit, 2014.
  3. Akulich, I.L. Fundamentals of marketing / I. L. Akulich, I. Z. Gerchikov. - Minsk: A.N. Varaksin, 2017.
  4. Akulich, I.L. Relationship marketing / I.L. Akulich. – Minsk: Higher School, 2010.
  5. Akulich, I.L. Marketing Basics. Workshop. Study guide. Minsk: BSEU, 2017.
  6. Morozevich, O. A. Banking marketing: workshop / O. A. Morozevich, E. S. Golomazova, O. I. Milevskaya; Ministry of Education Rep. Belarus, Belorussian. state econ. univ. - Minsk: BSEU, 2020. - 161, [1] p. : ill.
  7. Sushkevich, E.A. Consumer behavior: workshop: textbook / E.A. Sushkevich. – Minsk: Higher School, 2020.
  8. Management and marketing: experience and problems: Collection of scientific works / BSEU; Under the general editorship of Ph.D., Associate Professor Golik V.S. – Minsk: A.N. Varaksin, 2021.
  9. Management and marketing: experience and problems: Collection of scientific works / BSEU; Under the general editorship of Ph.D., Associate Professor Golik V.S. – Minsk: A.N. Varaksin, 2022.
  10. Management and marketing: experience and problems: Collection of scientific works / BSEU; Under the general editorship of Ph.D., Associate Professor Golik V.S. – Minsk: A. N. Varaksin, 2023.
  11. Management and marketing: experience and problems: Collection of scientific works / BSEU; Under the general editorship of Ph.D., Associate Professor Golik V.S. – Minsk: A. N. Varaksin, 2024.
  12. The Department of Marketing invites organizations, scientists and practitioners to cooperate, as well as representatives from the education sector of the Republic of Belarus and foreign countries for internships.

PAID SCIENTIFIC RESEARCH carried out for organizations and companies.

The department offers the following research work: 1. Development of a marketing plan.
2. Market segmentation (study of the target audience).
3. Positioning of the product/service.
4. Conducting marketing research:
- competitor analysis;
- analysis of the range of goods and quality of services provided;
- market analysis;
- monitoring and analysis of prices for competitors’ products;
- analysis of digital advertising (digital advertising);
- analysis of the promotion tools used, etc.
5. Creation of an innovative idea, concept for promotions and advertising campaigns.
6. Preparation and implementing the activities for launching a new/innovative product (service) to the market.
7. Developing strategies and marketing section of the business plan.
8. Planning the exhibitions (fairs).
9. Marketing content creation (advertising and PR articles, press releases).
10. Designing PR campaigns.
11. Providing consultations on business events.
12. Competitiveness analysis and assessment.

Educators of the Department of Marketing develop individual training programs for contracting authority/ requestor and train attendee in the field of professional development and retraining.

Contacts

Address: 26 Partizansky Aprosp., Room 807, Bldg 1

Tel.:+375 17 209 88 67


Fax:+375 17 209 88 67

Email: km@bseu.by