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The Department of Marketing

The Chair of the Department is Dr. hab., Prof. Ivan L. Akulich.

Born on September 8, 1946 in Glusk, Mogilevskaya region (Belarus), he graduated from Latvian university ( Riga ) in 1968, majoring in applied mathematics.

Upon graduating from Latvian university he worked as an assistant lecturer, senior instructor, associate professor, professor, chair of the department of production economics and management at Latvian university.

At BSEU he started as a professor of the department of management in trading enterprises in 1992, since 1994 he has been the Chair of the Department of marketing.

In 1974 he completed the correspondence doctoral course of the Institute of Economics of the Latvian Academy of Sciences and defended his PhD thesis the same year in the Dissertation Board of the Estonian Institute of Economics. Simultaneously he was granted the academic title of an Associate Professor.

In 1990 I. Akulich completed the post-doctoral course of M.V. Lomonosov MSU and defended his Dr. hab. thesis in economics. The same year he became full Professor of the Department of production economics and management.

The total number of his publications amounts to 346, including 3 monographs, 16 textbooks and study guides approved by the Ministries of Education of the USSR , Latvian Republic and the Republic of Belarus . 212 of his publication are in foreign journals. The most significant publications are:

  1. .. . 1986, 346 .; 2- .: , 1993 .
  2. .. . . 5- .: , 2007, 480 .
  3. .. . . 2- . .: , 2007, 496.

Ivan L. Akulich is a laureate of the Prize of the Latvian Council of Ministers. He got several Diplomas of Honor from the Ministries of Education of Belarus and Latvia . He was awarded with a number of Presidential grants .

He is a member of the BSEU Council , member of the Dr . Hab . Dissertation Board, a member of editorial boards in a number of scientific journals and periodicals. He personally supervised one Dr. Hab. and seven PhD successful dissertations.

It is a graduating department for specialty Marketing (with no specialization and with specialization International marketing).

The department faculty comprises 29 members including: 2 Drs. hab., professors (1 corresponding member of the NAS of the Republic of Belarus), 12 PhDs in economics, associate professors and 2 PhDs in engineering, associate professors, 10 assistant lecturers, 2 lab assistants 1 manager of a methodological study.

The department's faculty provide training of the following courses:

    • Introduction into specialty;
    • Basics of marketing;
    • Marketing;
    • Enterprise marketing in the industry;
    • Marketing at agricultural enterprises;
    • Theory of marketing;
    • Customer behavior;
    • Commodity policy of enterprises in the industry;
    • Marketing in industry;
    • Information systems in marketing;
    • International business;
    • Marketing communications;
    • Strategic marketing;
    • Quality management;
    • Marketing in banking;
    • Simulation in marketing research;
    • Commodity flow policy;
    • Service marketing;
    • Intercultural Communication;
    • Commodity Policy in the foreign market;
    • International marketing;
    • Price Policy;
    • Commodity promotion policy;
    • Commodity Management;
    • Marketing management;
    • Applied Marketing;
    • Theoretical foundations of marketing;
    • Marketing in the industry;
    • Commodity Policy ;
    • Global Marketing;
    • Marketing at the enterprise ;

The department's main directions of scholarly research are:

    • management;
    • marketing;
    • information support in marketing management;
    • marketing communications;
    • commodity flow policy;
    • advertising;
    • marketing activities in the Republic of Belarus ;
    • issues of marketing activities at the enterprise;
    • market research;
    • trade mark policy;
    • public relations.

In academic year 2006-2007 the department faculty carried out the following scientific researches:

  • Contract theme: Development of marketing development methodology in the national economy of the Republic of Belarus . Supervisor Dr. hab., Prof. Ivan Akulich
  • Theme Development of marketing concept of shaping the national innovation system in the transformed economy within the State complex program of scientific research for 2006-2010 Theoretic and methodological foundations for sustainable innovative development of socially-oriented economy in the Republic of Belarus (Economy and Society) Task No. Development of theoretical foundations for the state innovation policy in Belarus . Supervisor Dr . hab ., Prof . Ivan Akulich
  • Theme No. 20051837 Banking business processes: theoretical and methodological foundations, presentation and transformation practice. Supervisor PhD, Associate Prof. O. Morozevich.
  • Theme No. 2006-1001 of 3.01.2006 Research and development of educational methodological complexes and training systems for training and upgrading qualification of experts in the banking business supervised by E. Velesko, with participation of O. Morozevich.
  • Theme No. 20063901. Development of methodological guidelines on conducting study marketing research. Supervisor PhD, Associate Prof., A. Dronin.
  • Contract theme: Development of a business plan for the investment project Organization of integrated utilization of lead batteries scrap'. Supervisor PhD, Associate Prof. A. Durasov.

Results of the scientific researches were used to update work programs in the disciplines: Marketing in banking, Service marketing, Marketing in industry, Marketing communications, Price Policy, Marketing research, Commodity flow policy, Basics of marketing, Strategic marketing.

The research paper by the department's associate professor O. Morozevich Banking business processes: presentation and transformation foundations got the 1 st grade diploma in the nomination Technologies and management in the banking system of Russia at the Sixth All-Russian Olympiad for the development of Russia 's national economy. The research output was offered to a number of enterprises and organizations for its practical implementation.

The department's publishing activities. In academic year 2006-2007 we published monographs Virtual real Estate by Vadim Golik & Alexey Tolkachiov; .., .. . ; .., .. -, . We published textbooks and study guides approved by the Ministry of Education of the Republic of Belarus : .. ; .. ; .., .. ; .. .

Educational, instructional methodological and educational practical study books and methodological guidelines published:

  1. .. ;
  2. .., .. . ;
  3. .. . , 1-26 02 03 .. . .. , .. , ;
  4. .., .. . 1-26 02 03 ;
  5. .. : .

The department organizes annual students' scientific teams:

In 2006:

  • Establishing vertical integrated marketing channels for allocating industrial output in the transitive economy (case study from the industry of construction and finishing materials) Supervisor PhD, Associate Prof. V. Shutilin.
  • Establishing the enterprise's communication policy Supervisor PhD, Associate Prof. A. Durasov.

In 2007:

  • Introducing brand management at enterprises in the confectionary industry of the Republic of Belarus - Supervisor assistant lecturer of the department of marketing N. Chernik ;
  • ( 2-3 ) - Supervisor assistant lecturer of the department of marketing . Chernenko .

In 2007 the following students presented their research papers in contests of different levels:

VII All-Russian Olympiad for the development of Russia 's national economy:

  • Natalia Pavlovets School of Marketing , 5 th year, -1 Competitor intelligence as a tool to raise competitiveness of the enterprise and its produce Scientific consultant PhD, Associate Prof. S. Rasumova.

IV International Olympiad in economic and financial disciplines and management issues:

  • Anastasia Nazarova School of Marketing, 3 rd year, , Improving the assortment policy of an enterprise (case study from Orshansky Dairy Factory' Scientific consultant assistant lecturer Olga Chernenko;
  • Ekaterina Prokudovich School of Marketing, 3 rd year, , Packaging as an element of the enterprise marketing strategy (case study from Novogrudsky Butter Factory') Scientific consultant assistant lecturer Olga Chernenko;
  • Natalia Galimova School of Marketing , 3 rd year, , Designing a new product at an enterprise (case study from Novogrudsky Butter Factory') Scientific consultant assistant lecturer Olga Chernenko;
  • Alexandra Shirokova School of Marketing , 3 rd year, Managing the company's assortment policy Scientific consultant assistant lecturer Olga Chernenko;
  • Victoria Podgainaya School of Marketing , 5 th year, -1, Merchandising as a means to promote goods in the retail network (case study from the ProStor' hyper-market and Rublevsky' store) Scientific consultant assistant lecturer Olga Chernenko;
  • Olga Zhuk School of Marketing , 5 th year, -1, Marketing tools in show business Scientific consultant PhD, Associate Prof. S. Rasumova;
  • Daria Sobolevskaya School of Marketing , 3 rd year, -1, Psychological apprehension of the trade mark (case study from SP Z Milavitsa' Scientific consultant assistant lecturer L. Russkikh;
  • Ekaterina Sibirova School of Marketing , 3 rd year, -1, Evaluating the enterprise's package competitiveness (case study from Savushkin product') Scientific consultant assistant lecturer L. Russkikh;
  • Elena Sushkevich School of Marketing , 3 rd year, , Improving the commodity policy of the enterprise in the restaurant business Scientific consultant assistant lecturer O. Maklakova;
  • Alexandra Fedotova School of Marketing, 3rd year, , Protecting national markets of the Republic of Belarus and the Russian Federation from infringement production Scientific consultant assistant lecturer O. Maklakova;
  • Tatiana Bondar School of Marketing , 5 th year, -1, Mechanism of developing BTL-measures for a supplier of household cleaning goods (case study from Parfumbytchim') Scientific consultant assistant lecturer Olga Chernenko.
  • The National contest of students' research papers in natural and humanitarian sciences:
  • Nadezhda Karelina, School of Marketing , 4 th year, Prospect of museum marketing in the Republic of Belarus , PhD, Associate Prof. Svetlana Rasumova
  • Nadezhda Shimanskaya, School of Marketing , 4 th year, Hyper-market as a new trend in retail trade in the Republic of Belarus Scientific consultant PhD, Associate Prof. Svetlana Rasumova
  • Victoria Yatsinova, School of Marketing , 5 th year, , Peculiarities of shaping the corporate style of IP Trading House BADEN Scientific consultant assistant lecturer Tatiana Kardash
  • Tatiana Bychinskaya, School of Marketing , 5 th year, -2, Improving the mechanism of implementing the supplier's merchandising, Scientific consultant assistant lecturer Olga Chernenko;
  • Yulia Morosova, School of Marketing , 5 th year, Benchmarking as an element in designing a brand (case study of the paint and varnish industry brand ) Scientific consultant assistant lecturer Olga Chernenko;

III All-Russian contest Student's best diploma thesis in the field of marketing, Moscow

•  Tatiana Bychinskaya, School of Marketing, 5 th year, -2, Improving the mechanism of implementing the supplier's merchandising Scientific consultant assistant lecturer Olga Chernenko; - the offer from the Allocation Channels Management journal to publish principal outcomes of the diploma research as an article (published in Issue 3 of he Allocation Channels Management journal);

•  Yulia Morosova, School of Marketing , 5 th year, Benchmarking as an element in designing a brand (case study of the paint and varnish industry brand ) Scientific consultant assistant lecturer Olga Chernenko; - a nominee.

Active in organizing the students' scientific research are the following faculty members:

  • O. Chernenko assistant lecturer;
  • N. Chernik assistant lecturer;
  • L. Russkikh assistant lecturer;
  • S. Rasumova PhD, associate professor;
  • T. Kardash assistant lecturer;
  • A. Dronin - PhD, associate professor;
  • O. Maklakova assistant lecturer;
  • O. Morozevich PhD , associate professor ;
  • I. Akulich Dr. hab., professor.

The department organizes annual international scientific practical conferences Theory and practice of management and marketing, with participation from higher educational establishments, enterprises and companies from Belarus, Lithuania, Latvia, Germany, Czech Republic, and Poland.

Address: 26 Partizanski prosp., Room 807, Bldg 1
Phone / fax : +375 17 209-88-67
E-mail: km@bseu.by
© Belarus State Economic University
26, Partizanski Av, Minsk, 220070, Republic of Belarus
Tel.: (+375 17) 209-88-32; tel./fax: (+375 17) 296 23 66
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