Marketing Department

The Marketing Department was established in May 1994. Over the years, it has made a significant contribution to the development of teaching methods and staffing for the new specialty of “Marketing” in the Republic of Belarus.

The founder of Belarusian marketing, Doctor of Economics, Professor Ivan Lyudvigovich Akulich, headed the Department of Marketing from 1994 to January 5, 2021.

The Department of Marketing has 23 full-time members. Of these, 2 Doctors of Economics, professors, 10 Candidates of Science, associate professors, 4 senior lecturers, 3 assistants, and 4 trainee lecturers.

The head of the department is Vadim Sergeevich Golik, Candidate of Economics, associate professor.

Specialties

General higher education in the specialty 6-05-0412-04 “Marketing” is represented by the following profiles:

Advanced higher education (master's degree) in the specialty 7-06-0413-01 “Commerce” is represented by the specialization “E-commerce and Digital Marketing” for foreign citizens in English (educational program in collaboration with the Department of Commercial Activities and Real Estate Market of the Faculty of Commerce and Tourism Industry of BSEU).

Postgraduate studies (Russian, English languages) and doctoral studies: specialty 08.00.05 – economics and management of the national economy.

Educational activities

Academic disciplines assigned to the Marketing Department:

General higher education

  1. Brand identity
  2. Internet marketing
  3. Artificial intelligence in marketing
  4. Research and analysis of commodity markets
  5. Marketing
  6. Marketing in banking
  7. Marketing in industry
  8. Marketing in trade
  9. Marketing in e-business
  10. Relationship marketing
  11. Marketing for Non-Profit Organizations
  12. Services Marketing
  13. International Marketing
  14. Intercultural Communication
  15. Fundamentals of Digital Marketing
  16. Consumer Behavior
  17. Consumer Behavior in Foreign Markets
  18. Strategic marketing
  19. Artificial intelligence theory
  20. Marketing theory
  21. Quality management
  22. Customer experience management
  23. Marketing management
  24. International marketing management
  25. Pricing policy in foreign markets

Advanced higher education (master's degree)

  1. Global Brand Management
  2. Global Marketing
  3. Intelligent Data Analysis in Marketing
  4. Competitive Strategies in Foreign Markets
  5. Relationship Marketing
  6. Marketing and Society
  7. Marketing Analytics
  8. Intercultural Marketing Communications
  9. Research Seminar
  10. Network and Cloud Technologies in Commerce
  11. Marketing Management
  12. Digital Marketing

The 2025 curriculum for specialty 6-05-0412-04 “Marketing” with a focus on “International Marketing” includes a second foreign language (Chinese or another foreign language of the student's  choice).  
As part of the experimental project "Joint Educational Program of the Belarusian State Economic University (Republic of Belarus) and the Federal State Budgetary Educational Institution of Higher Education “Irkutsk National Research Technical University” (Russian Federation), INRTU students are being trained using distance learning technologies in the specialization 1-26 02 03 05 “International Marketing” of the specialty 1-26 02 03 “Marketing”, with two bachelor's degrees being awarded.

Scientific work

The main scientific areas of research at the department are:
- concepts of sustainable marketing development for organizations;
- relationship marketing;
- digital marketing;
- international marketing;
- marketing communications;
- marketing management;
- holistic marketing;
- service marketing.

The Marketing Department team carries out research projects. The department pays great attention to the training of master's students, postgraduates, applicants, and doctoral students. Every year, over 50 research papers are published in scientific and practical journals, collections of scientific works, conference materials, etc. The faculty members of the department take part in international conferences, particularly those held in the Russian Federation, Uzbekistan, Turkmenistan, and other countries.
The Marketing Department organizes scientific and practical events:

The department has a student research laboratory called “The Search.” Key areas of scientific work include:

The branch of the Marketing Department was established in cooperation with Coca-Cola Beverages Belarus.
The Marketing Department coordinates the cooperation agreement between the China-Belarus Closed Joint-Stock Company “The Industrial Park Development Company” and the educational institution Belarus State Economic University.
Graduates are employed in various business areas:

The scientific and pedagogical school of marketing is headed by Yuri Ivanovich Enin, Doctor of Economics, Professor, Professor of the Marketing Department.
Under the scientific guidance of V.S. Golik, Head of the Marketing Department, a collection of scientific papers entitled “Management and Marketing: Experience and Problems” is being published in memory of the founder of Belarusian marketing, Doctor of Economics, Professor Ivan Lyudvigovich Akulich.

Book publications

Akulich, I.L. Marketing: textbook for students of higher education institutions majoring in economics / I.L. Akulich. – Minsk: BSEU, 2020. – 541 p.
Akulich, I.L. International Marketing: a textbook for university students majoring in economics. / I.L. Akulich. - Minsk: Tetralit, 2014. – 512 p.
Akulich, I.L. Fundamentals of Marketing / I.L. Akulich, I.Z. Gerchikov. - Minsk: A.N. Varaksin, 2017. - 412 p.: ill.
Akulich, I.L. Relationship Marketing / I.L. Akulich. – Minsk: Vysheishaya Shkola, 2010. – 256 p.
Akulich, I. L. Fundamentals of Marketing. Practical guide. Textbook. Minsk: BSEU, 2017. – 383 p.
Morozovich, O. A. Banking Marketing: practical guide / O. A. Morozovich, E. S. Golomazova, O. I. Milevskaya; Ministry of Education of the Republic of Belarus, Belarusian State Economic University. - Minsk: BSEU, 2020. - 161, [1] p.: ill.
Sushkevich, E. A. Consumer Behavior: practical guide: textbook / E. A. Sushkevich. - Minsk: Vysheishaya Shkola, 2020. - 149 p.
Management and Marketing: experience and problems: collection of scientific papers / Belarusian State Economic University; edited by V.S. Golik, Candidates of Science, Associate Professor. – Minsk: A.N. Varaksin, 2021. – 386 p.
Management and Marketing: experience and problems: collection of scientific papers / Belarusian State Economic University; edited by V.S. Golik, Candidates of Science, Associate Professor – Minsk: A.N. Varaksin, 2022. – 292 p.
Management and Marketing: experience and problems: collection of scientific papers / Belarusian State Economic University; edited by V.S. Golik, Candidates of Science, Associate Professor – Minsk: A.N. Varaksin, 2023. – 220 p.
Management and Marketing: experience and problems: collection of scientific papers / Belarusian State Economic University; edited by V.S. Golik, Candidates of Science, Associate Professor – Minsk: A.N. Varaksin, 2024. – 200 p.

The Marketing Department invites:

Scientific research work performed on behalf of organizations

The department offers the following research projects:

Contacts

Address: 26 Partizansky Aprosp., Room 807, Bldg 1

Tel.:+375 17 209 88 67


Fax:+375 17 209 88 67

Email: km@bseu.by