The Department of Marketing

Dean: Aleksandr A. Tsygankow

Chair of the Department:

Dr. hab., Prof. Ivan L. Akulich

The Chair of the Department is Dr. hab., Prof. Ivan L. Akulich.

Born on September 8, 1946 in Glusk, Mogilevskaya region (Belarus), he graduated from Latvian university ( Riga ) in 1968, majoring in applied mathematics.

Upon graduating from Latvian university he worked as an assistant lecturer, senior instructor, associate professor, professor, chair of the department of production economics and management at Latvian university.

At BSEU he started as a professor of the department of management in trading enterprises in 1992, since 1994 he has been the Chair of the Department of marketing.

In 1974 he completed the correspondence doctoral course of the Institute of Economics of the Latvian Academy of Sciences and defended his PhD thesis the same year in the Dissertation Board of the Estonian Institute of Economics. Simultaneously he was granted the academic title of an Associate Professor.

In 1990 I. Akulich completed the post-doctoral course of M.V. Lomonosov MSU and defended his Dr. hab. thesis in economics. The same year he became full Professor of the Department of production economics and management.

The total number of his publications amounts to 346, including 3 monographs, 16 textbooks and study guides approved by the Ministries of Education of the USSR , Latvian Republic and the Republic of Belarus . 212 of his publication are in foreign journals. The most significant publications are:

  1. Àêóëè÷ È.Ë. Ìàòåìàòè÷åñêîå ïðîãðàììèðîâàíèå â ïðèìåðàõ è çàäà÷àõ. 1986, 346 ñ.; 2-îå èçäàíèå Ì.: Âûñøàÿ øêîëà, 1993 ã .
  2. Àêóëè÷ È.Ë. Ìàðêåòèíã. Ó÷åáíèê. 5-îå èçäàíèå Ìí.: Âûøýéøàÿ øêîëà, 2007, 480 ñ.
  3. Àêóëè÷ È.Ë. Ìàðêåòèíã. Ó÷åáíèê. 2-îå èçäàíèå. Ìí.: ÁÃÝÓ, 2007, 496ñ.

Ivan L. Akulich is a laureate of the Prize of the Latvian Council of Ministers. He got several Diplomas of Honor from the Ministries of Education of Belarus and Latvia . He was awarded with a number of Presidential grants .

He is a member of the BSEU Council , member of the Dr . Hab . Dissertation Board, a member of editorial boards in a number of scientific journals and periodicals. He personally supervised one Dr. Hab. and seven PhD successful dissertations.

It is a graduating department for specialty Marketing (with no specialization and with specialization International marketing).

The department faculty comprises 29 members including: 2 Drs. hab., professors (1 corresponding member of the NAS of the Republic of Belarus), 12 PhDs in economics, associate professors and 2 PhDs in engineering, associate professors, 10 assistant lecturers, 2 lab assistants è 1 manager of a methodological study.

The department's faculty provide training of the following courses:

The department's main directions of scholarly research are:

In academic year 2006-2007 the department faculty carried out the following scientific researches:

Results of the scientific researches were used to update work programs in the disciplines: “Marketing in banking”, “Service marketing”, “Marketing in industry”, “Marketing communications”, “Price Policy”, “Marketing research”, “Commodity flow policy”, “Basics of marketing”, “Strategic marketing”.

The research paper by the department's associate professor O. Morozevich “Banking business processes: presentation and transformation foundations” got the 1 st grade diploma in the nomination “Technologies and management in the banking system of Russia ” at the Sixth All-Russian Olympiad for the development of Russia 's national economy. The research output was offered to a number of enterprises and organizations for its practical implementation.

The department's publishing activities. In academic year 2006-2007 we published monographs “Virtual real Estate” by Vadim Golik & Alexey Tolkachiov; Ãîëèê Â.Ñ., Òîëêà÷åâ À.È. Âèðòóàëüíàÿ íåäâèæèìîñòü. Âàø ãèä â áèçíåñå äîìåííûõ èìåí; Ãîëèê Â.Ñ., Òîëêà÷åâ À.È. Èíòåðíåò-ðåêëàìà, èëè Êàê äåëàþòñÿ äåíüãè â Ñåòè. We published textbooks and study guides approved by the Ministry of Education of the Republic of Belarus : Àêóëè÷ È.Ë. Ìàðêåòèíã; Àêóëè÷ È.Ë. Ìåæäóíàðîäíûé ìàðêåòèíã; Àêóëè÷ È.Ë., Òàðåëêî Â.Â. Îñíîâû ìàðêåòèíãà; Øóòèëèí Â.Þ. Ëîãèñòèêà.

Educational, instructional methodological and educational practical study books and methodological guidelines published:

  1. Àêóëè÷ È.Ë. Ìåæäóíàðîäíûé ìàðêåòèíã;
  2. Àêóëè÷ È.Ë., ×åðíèê Í.Þ. Òîâàðíàÿ ïîëèòèêà ïðåäïðèÿòèÿ îòðàñëè. Ó÷åáíàÿ ïðîãðàììà äëÿ âûñøèõ ó÷åáíûõ çàâåäåíèé;
  3. Ìåäâåäåâà Í.Ñ. è äð. Ìåòîäè÷åñêèå ðåêîìåíäàöèè ïî íàïèñàíèþ äèïëîìíûõ ðàáîò äëÿ ñòóäåíòîâ äíåâíîé è çàî÷íîé ôîðì îáó÷åíèÿ, ñïåöèàëüíîñòè 1-26 02 03 Ìàðêåòèíã Í.Ñ. Ìåäâåäåâà. Â.Â. Òàðåëêî, Ý.Â. Ðûáàêîâà, ÁÃÝÓ;
  4. Ðàçóìîâà Ñ.Â., Çóáèê Â.Á. Ñòðàòåãè÷åñêèé ìàðêåòèíã. Ó÷åáíàÿ ïðîãðàììà äëÿ âûñøèõ ó÷åáíûõ çàâåäåíèé ïî ñïåöèàëüíîñòè 1-26 02 03 Ìàðêåòèíã;
  5. ×åðíèê Í.Þ. Òîâàðíàÿ ïîëèòèêà ïðåäïðèÿòèÿ: îòâåòû íà ýêçàìåíàöèîííûå âîïðîñû.

The department organizes annual students' scientific teams:

In 2006:

In 2007:

In 2007 the following students presented their research papers in contests of different levels:

VII All-Russian Olympiad for the development of Russia 's national economy:

IV International Olympiad in economic and financial disciplines and management issues:

III All-Russian contest “Student's best diploma thesis in the field of marketing”, Moscow

•  Tatiana Bychinskaya, School of Marketing, 5 th year, ÌÌ -2, “Improving the mechanism of implementing the supplier's merchandising” – Scientific consultant assistant lecturer Olga Chernenko; - the offer from the Allocation Channels Management journal to publish principal outcomes of the diploma research as an article (published in Issue 3 of he Allocation Channels Management journal);

•  Yulia Morosova, School of Marketing , 5 th year, ÄÌÐ “Benchmarking as an element in designing a brand (case study of the paint and varnish industry brand ÌÀÂ )” – Scientific consultant assistant lecturer Olga Chernenko; - a nominee.

Active in organizing the students' scientific research are the following faculty members:

The department organizes annual international scientific practical conferences “Theory and practice of management and marketing”, with participation from higher educational establishments, enterprises and companies from Belarus, Lithuania, Latvia, Germany, Czech Republic, and Poland.

Contacts

Address: 26 Partizansky Aprosp., Room 807, Bldg 1

Tel.:+375 17 209 88 67


Fax:+375 17 209 88 67

Email: feedback form

km@bseu.by

Site:http://bseu.by/fmk/

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