The Department of Industrial Marketing and Communications

The history of the Department of Industrial Marketing and Communications begins in 1968, when the Department of Economics and Management of Procurement and Sales was formed. The staff was formed from graduates of the Department (O.I. Karpeko, I.M. Basco, A.I. Yartsev, etc.) who completed post-graduate studying. Adaptation to the conditions of a transitional economy led to the renaming of the Department in 1991 into the Department of Capital Goods Trading. In 1998, with the creation of the Faculty of Marketing, the Department received a new name – the Department of Industrial Marketing. In 2000, a new name was approved – the Department of Industrial Marketing and Prices. By the decision of the University Council on December 28, 2004, the Department of Industrial Marketing and Communications was established.

The Department has 14 full-time teachers (Head of the Department, 1 Professor, 7 Associate Professors, 1 Senior Teacher, 4 Assistants) and 1 Specialist. The staff of the Department consists of scientists and practitioners in the field of industrial marketing, sales and procurement, customer behavior, marketing communications, advertising.

Head of the Department –PhD, Associate Professor Vasil Pratasenia.

Specialties

In 2017, for the first time in the Republic of Belarus, the department opened the specialty "Advertising Activity". Currently, the department provides training in the following specialties and profilizations.

General higher education (bachelor’s degree):

Advanced higher education (master's degree):

Post-Graduate and doctoral studies:

Educational activities

The department provides teaching of the following disciplines

Disciplines of general higher education (bachelor’s degree):

Disciplines of advanced higher education (master’s degree):

Educational and methodical publications and complexes

Research work

The department has extensive experience in performing contractual research works on orders from enterprises devoted to marketing research of commodity markets.

Scientific interests of the department include following directions of the research:

Main textbooks, educational and methodical publications of the department staff:

  1. Integrated Marketing Communications: textbook / V.Y. Shutilin, V.S. Pratasenya, N.N. Anokhina, V.E. Butenya, Zh.M. Golanova, A.A. Gurtovoi, N.A. Podobed, A.N. Saevets, V.A. Siniauskaya; ed.: V.Y. Shutilin, V.S. Pratasenya. – Minsk: BSEU, 2024.
  2. Karpeko, O.I. Advertising management: practical textbook / O.I. Karpeko, Y.E. Ankinovich. – Minsk: BSEU, 2023.
  3. Shavruk, E.Y. Internet advertising: textbook / E.Y. Shavruk. – Minsk: BSEU, 2023.
  4. Enin, Y.I. Marketing Regulation of the Transport and Logistic Infrastructure of EEU: course of lectures / Y.I. Enin, N.A. Podobed, A.A. Pilyutik. – Minsk: Law and Economics, 2020
  5. Zhalezka, B. Management Information Systems / B. Zhalezka, O. Gulina, V. Siniauskaya. – Minsk: Kovcheg, 2019
  6. Glushakov, V.E. Marketing: practical textbook for listeners of retraining and professional development / V.E. Glushakov, V.S. Pratasenya. – Minsk: BSEU, 2017
  7. Enin, Y.I. Innovation Management and Marketing: course of lectures / Y.I. Enin, A.A. Pilyutik, N.A. Podobed. – Minsk: Law and Economics, 2017
  8. Samoilov, M.V. Goods Packaging: laboratory practical textbook / M.V. Samoilov, I.P. Kovgan, I.S. Mikhalovsky. – Minsk: BSEU, 2017
  9. Pratasenya, V.S. Marketing in Purchasing Sphere: textbook / V.S. Pratasenya. – Minsk: BSEU, 2016.
  10. Marketing Communications: practical textbook. In 2 volumes. V.1. / [V.S. Pratasenya et al.] – Minsk: BSEU, 2015. V. 2 / [G.A. Scherbich et al.]. - Minsk: BSEU, 2016.
  11. Basko, I.M. Activity-Based Costing: practical textbook / I.M. Basko, N.L. Truskevich. - Minsk: BSEU, 2014.
  12. Karpeko, O.I. Advertising Management: textbook / O.I. Karpeko. – Minsk: BSEU, 2014.
  13. Saevets, A.N. Industrial Goods Exchange Trading: textbook / A.N. Saevets, M.V. Samoilov, A.A. Gurtovoi. – Minsk: BSEU, 2014.
  14. Marketing Communications: course of lectures. In 2 volumes. V.1. / G.A. Scherbich, I.M. Basko. – Minsk: BSEU, 2012. – 171 p.; V.2. / [V.S. Pratasenya et al.]. – Minsk: BSEU, 2013.
  15. Pratasenya, V.S. Advertising Theory and History: textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya. – Minsk: BSEU, 2012.
  16. Pratasenya, V.S. Advertising Theory and History: practical textbook. In 2 volumes. V. 1: Advertising theory / V.S. Pratasenya, N.A. Karelina, Y.E. Chelypina. - Minsk: BSEU, 2012.
  17. Pratasenya, V.S. Theoretical Bases of Marketing: textbook / V.S. Pratasenya. – Minsk: BSEU, 2012.
  18. Saevets, A.N. Customer Behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2012.
  19. Karpeko, O.I. Industrial Marketing: practical textbook / O.I. Karpeko., Y.E. Chelypina. – Minsk: BSEU, 2012.
  20. Basko, I.M. Activity-Based Costing: textbook / I.M. Basko. – Minsk: BSEU, 2010.
  21. Karpeko, O.I. Industrial Marketing: textbook / O.I. Karpeko. – Minsk: BSEU, 2010.
  22. Saevets, A.N. Buyers Behavior: textbook / A.N. Saevets. – Minsk: BSEU, 2009.
  23. Saevets, A.N. Buyers Behavior: practical textbook / A.N. Saevets, P.P. Kit. - Minsk: BSEU, 2009.
  24. Pratasenya, V.S. Sales Management at the Enterprise: practical textbook / V.S. Pratasenya, P.P. Kit. - Minsk: BSEU, 2009.
  25. Gurtovoi, A.A. Market Prognostics: practical textbook / A.A. Gurtovoi. – Minsk: BSEU, 2009.
  26. Samoilov, M.V. Goods Packaging: textbook / M.V. Samoilov, M.A. Zilbergleit, A.A. Gubarev. – Minsk: BSEU, 2009.

 

Contacts

Address: 26 Partizansky Av., Room 128, Bldg 3

Tel.:+375 17 209-88-67

Fax:+375 17 20- 88-67

Email:kpmk@bseu.by

Site:http://bseu.by/fmk/