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The Department of Industrial Marketing and Communications

The Chair of the Department is PhD, Associate Prof. Vassily S. Protasenia.

It is a graduating department for specialty 1-26 02 03, Marketing with the following specializations:

  • 1-26 02 03 01, Advertising
  • 1-26 02 03 06, Industrial marketing

In academic year 2007-2008 the department faculty comprises 15 full-time members (including 1 professor, holding a PhD degree, 5 associate professors with a PhD degree in economics, 1 PhD in psychology, 1 associate professor, 7 assistant lecturers) and 2 lab assistants.

The department faculty provide courses in the following disciplines:

  • Introduction into specialty
  • Marketing research
  • Industrial marketing
  • Marketing communications
  • v alue analysis
  • Market prognostics
  • Customer behavior
  • Sales management at the enterprise
  • Sales activities at the enterprise
  • Purchase management at the enterprise
  • Organization and planning of logistical support and sales
  • Commercial activities in the production means market
  • Logistical support at hostel and restaurant enterprises
  • Promotion strategy and advertising in the communication process
  • Planning inventory range
  • E-commerce B2B
  • Resource saving strategy
  • Modern information technologies in marketing
  • Marketing strategies in industry
  • Marketing price policy
  • Industrial Services
  • Marketing in kinds of business
  • Industrial branding
  • Economics in the industry enterprise
  • Management in the industry enterprise
  • Exchanges
  • Public relations
  • Regulation in advertising
  • Advertising psychology
  • Creativity in advertising
  • c orporate identity
  • Advertising management
  • International advertising
  • Computer technologies in advertising

At present the department faculty is conducting the research “Marketing paradigm in providing innovative technology development in the industry of Belarus (theoretical and practical issues)”

The department focuses on the following fields of research:

- industrial marketing;

- management of purchases and sales at the enterprise;

- inventory range management;

- customer psychology and behavior;

- commodity market research;

Address: 26 Partizanski prosp., Room 128, Bldg 3
Phone/fax: +375 17 209-88-67
E-mail: kpmk@bseu.by
© Belarus State Economic University
26, Partizanski Av, Minsk, 220070, Republic of Belarus
Tel.: (+375 17) 209-88-32; tel./fax: (+375 17) 296 23 66
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