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The Department of Industrial Marketing and Communications

The department employs 15 full-time teachers (head of the department, 1 professor, 9 associate professors, 4 assistants) and 2 specialists.

Specialties

General higher education:

• "Marketing"
  specialization:

• “Inter-company marketing"
• "International marketing"
• "Advertising activity"

Master's degree

• "Marketing"
  program:

• "Marketing management of innovative development of the organization”;

The department is a graduate for students of general higher education in the specialties "Marketing" (specialization "Inter-company marketing") and "Advertising activity".

The department trains undergraduates (the second stage of higher education) in the specialty "Marketing" under the program "Marketing management of innovative development of the organization".

Educational activities

Disciplines

General higher education:

• Exchange trading of industrial products;
• Branding;
• Brand management;
• Graphic design;
• Innovation and creativity in advertising;
• Integrated communications;
• Integrated marketing communications;
• Integrated marketing communications in business;
• The art of sales;
• Research in advertising activities;
• Computer technologies in advertising;
• Copywriting;
• Innovation Marketing;
• Marketing research;
• Marketing research and analytics;
• Marketing communications;
• Intercultural communication;
• Inter-company marketing;
• Merchandising;
• Customer behavior;
• Consumer and buyer behavior;
• Forecasting in advertising;
• Forecasting of commodity markets;
• Promotion in the B2B market;
• Industrial service;
• Advertising at points of sale;
• Advertising on the Internet;
• Semiotics;
• Social advertising;
• The socio-economic context of advertising;
• The theory of advertising;
• Technologies for the production of promotional products;
• Customer Relationship Management;
• Procurement management;
• Advertising management;
• Sales management;
• Functional and cost analysis;
• The evolution of advertising

Master's degree programs:

• Service of innovative products
• Marketing analysis
• Commercialization of innovations
• Psychotechnologies in innovation management
• High-tech marketing
• Digital Marketing
• Marketing of an innovative project

Educational and methodical publications and complexes

Research work

The scientific interests of the department are represented in the following areas:

• industrial marketing;
• marketing communications of organizations;
• management of procurement and sales activities of enterprises;
• product range management;
• psychology and customer behavior;
• commodity market research;

The main educational and methodical publications of the staff of the department:

1. Zhudro, M.K. Economics of organizations: a workshop: a textbook for students of institutions of higher education in economic specialties / M.K. Zhudro, M.M. Zhudro. – Minsk: Higher School, 2018.
2. Glushakov, V.E. Marketing: a workshop for students of the retraining and advanced training system / V.E. Glushakov, V.S. Protasenya. – Minsk: BSEU, 2017.
3. Enin, Yu.I. Innovation management and innovation marketing : a course of lectures / Yu.I. Enin, A.A. Pilyutyk, N.A. Podobed. - Minsk: Law and Economics, 2017.
4. Samoilov, M.V. Packaging of goods: laboratory practice / M.V. Samoilov, I.P. Kovgan, I.S. Mikhalovsky. – Minsk: BSEU, 2017.
5. Protasenya, V.S. Marketing in the field of procurement: a manual / V.S. Protasenya. – Minsk: BSEU, 2016.
6. Marketing communications: a workshop. At 2 p.m. 1. / [V.S. Protasenya et al.] – Minsk: BSEU, 2015. .; Part 2 / [G.A. Shcherbich et al.]. - Minsk: BSEU, 2016.
7. Basko, I.M. Functional cost analysis: practicum / I.M. Basko, N.L. Trushkevich. - Minsk: BSEU, 2014.
8. Karpeko, O.I. Advertising management: a textbook / O.I. Karpeko. – Minsk: BSEU, 2014.
9. Saevets, A.N. Exchange trade in industrial products: an educational and methodological guide / A.N. Saevets, M.V. Samoilov, A.A. Gurtovoy. – Minsk: BSEU, 2014.
10. Marketing communications: a course of lectures. At 2 p.m. 1. / G.A. Shcherbich, I.M. Basko. – Minsk: BSEU, 2012. – 171 p.; Part 2. / [V.S. Protasenya et al.]. – Minsk: BSEU, 2013.
11. Protasenya, V.S. Theory and history of advertising: an educational and methodological guide. In 2 hours Part 1: Theory of advertising / V.S. Protasenya. - Minsk: BSEU, 2012.
12. Protasenya, V.S. Theory and history of advertising: a practical course. In 2 hours 1: Theory of advertising / V.S. Protasenya, N.A. Karelina, Yu.E. Chelyapina. - Minsk: BSEU, 2012.
13. Protasenya, V.S. Theoretical foundations of marketing: an educational and methodological guide / V.S. Protasenya. – Minsk: BSEU, 2012.
14. Saevets, A.N. Consumer behavior: a textbook / A.N. Saevets. – Minsk: BSEU, 2012.
15. Karpeko, O.I. Industrial marketing: practicum / O.I. Karpeko, Yu.E. Chelyapina. – Minsk: BSEU, 2012.
16. Zhudro, M.K. Marketing and pricing: an educational and methodological guide / M.K. Zhudro, T.G. Zorina. – Minsk: BSEU, 2010.
17. Basko, I.M. Functional cost analysis: studies.- the method. the manual / I.M. Basko. – Minsk: BSEU, 2010.
18. Karpeko, O.I. Industrial marketing: a textbook / O.I. Karpeko. – Minsk: BSEU, 2010.
19. Saevets, A.N. Buyer behavior: a manual / A.N. Saevets. – Minsk: BSEU, 2009.
20. Saevets, A.N. Buyer behavior: practicum / A.N. Saevets, P.P. Kit. - Minsk: BSEU, 2009.
21. Protasenya, V.S. Sales management at the enterprise: practicum / V.S. Protasenya, P.P. Kit. - Minsk: BSEU, 2009.
22. Gurtovoy, A.A. Market forecasting: a practical course /A.A. Gurtovoy.  Minsk: BSEU, 2009.
23. Samoilov, M.V. Packaging of goods: a manual / M.V. Samoilov, M.A. Zilbergleit, A.A. Gubarev. – Minsk: BSEU, 2009.
24. Enin, Yu.I. Marketing regulation of the EAEU transport and logistics infrastructure: a course of lectures / Yu.I. Enin, N.A. Podobed, A.A. Pilyutyk. – Minsk: Law and Economics, 2020.
25. Zhalezka, B. Management Information Systems / B. Zhalezka, O. Gulina, V. Siniauskaya. – Minsk: Kovcheg, 2019.